With that in mind, you would be wise to focus on something that ss does not have: a strong meta progression. Today, you need to pour millions into user aquisition to get anywhere. Some fun trivia: the original marketing budget was 75k dollars. However, keep in mind that ss has become an evergreen and therefore doesnt play by the same rules as a new game. Subway Surfers has over 3 billion downloads - so you can absolutely take some marketshare. Small developers very rarely do well in this space compared to more indie-friendly markets like niche PC titles. It's extremely difficult to recommend if you don't already have professional experience in mobile games. How much do you know about the mobile market if you're seriously considering it? It's by far the most expensive and competitive part of games, and it's really not a place to spend money if you don't have a very good idea of what you're doing. Considering 95% of players won't buy anything, you can see why it's a challenging market. An endless runner is going to cost somewhere in the $1-2 range per install if your graphics are good, which means you need to earn at least that much per average player. The whole trick to mobile is making your LTV (lifetime value) exceed your CPI (cost per install). Typically you get people to download a mobile game through ads placed in other apps (including social media). You need a lot of players to make the math in mobile to work out. Even if you get a few hundred (and you can definitely get a few hundred!) conversion rates in mobile games are south of 5%, and even a top performing game isn't making much from just a few hundred people. Literally no one is searching through the list of thousands of games a day and playing a bunch of them, and extremely few people download a game based on social media. Organic traffic for a game by default is basically zero. I have a pretty good understanding of that market. It takes some practice, but that's the name of the game.Noting that I'm not talking about just making a game, but making money on a game, let me turn that back around on you: what makes you think a mobile game doesn't need that much marketing to work? As I said, there are so many game released every day on the store - if it's easy to make money in mobile, why are most of them failing? What are they doing wrong, and what is your game doing to avoid those issues?Īs for me, I worked in mobile F2P for about a decade. Difficulty rises and the ability to gain score without a hiccup will be shaky. It matches the goals of classic arcade games.Īs you get farther in a Subway Surfers endless run, multipliers will typically go up, along with the speed of your character on the tracks. Simply put, the goal is to increase your score to the point of reaching a new high score. Though there is no way to complete Subway Surfers, there is still a main goal for anyone to chase after. What is the goal of Subway Surfers? Difficulty and score increase when the run continues. Each task is typically part of a seasonal event or the daily rewards given when you log in to your own account. These modes can be completed and will even be checked off when the requirements are met. Aside from the main mode on the tracks, there are sub-modes or tasks that you can take on for more rewards. You cannot beat the game, but only increase your highest score and continue to collect new items and skins. How to get Bob the Blob in Subway Surfers?Īnother way to think about Subway Surfers is there is no completion of the game.What is the highest score in Subway Surfers?.Subway Surfers Redeem Codes (June 2022) - Free Keys, Coins, More.Going down to an obstacle will also end the mode, but that means the run was lost. Unlike when the game first came out, there is a pause button that can halt the mode, but it will not be completed like other games. There is no set end to the mode, and if you are successfully dodging obstacles, then the game will technically continue forever. From here, the goal is to get as far as possible with the highest amount of score. This queues up the standard endless runner arcade mode that puts you in the shoes of a chosen character. When you open up Subway Surfers, you'll notice that there is only one "Play" button at the bottom of the screen. Subway Surfers - Does the game have an end? Subway Surfers is based on endless runs.
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